It’s no secret that Google Tag Manager can be a challenge for anyone in digital marketing to grasp. You set up a myriad of tags, triggers and variables, only to be left back at square one with a massive headache.
If you’ve ever done any SEO, then chances are you’ve heard of structured data markup, but what is it really?
Google’s main goal is to give users in search exactly what they are looking for, at the moment they need it. Since Mobilegeddon hit in 2015, Google has set out to provide exceptional mobile experiences to all users in search that have a need.
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