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Looking to create a social media strategy that actually yields results in 2022’s hyper competitive environment? Look no further than Liquid’s latest blog!

A good agency knows that their work is only as good as the results it delivers. Learn more about the five things you should expect from your creative agency.

Read part 2 about the next big strategic challenge all marketers will face and what you can do to ensure your company not only survives but thrives.

The past several years there has been an increased focus on the need for better performance-based measures in marketing. Most importantly - marketing’s ability to prove the impact it’s making on the business in terms of sales attribution. As a result, terms like “revenue marketing” were coined, books were published and thought leaders emerged. In 2017 we saw widespread acceptance and adoption around this approach to marketing.

Another successful Liquid Summit is in the books! At our second annual client summit, business executives and their colleagues from leading brands in all industries came together at the ArtsQuest campus for a day packed full of inspiration, education, and connection. The theme of the 2019 Summit was creating innovative customer experiences. Whether you joined us at the Steel Stacks in Bethlehem or missed the event, here are some of the key takeaways: 

It’s an exciting time to work in the field of marketing. As marketing evolves, technology is becoming more and more ingrained into the entire discipline. That meansmarketing leaders are now gaining unparalleled access to a new set of capabilities just waiting to be leveraged.

You might be thinking to yourself, “Isn’t agile a methodology used in software development?”

Let’s first start by defining the term “challenger brand”. You may have heard the term tossed around on your favorite morning news program or maybe you’ve seen a headline online while killing time in between meetings.