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Learn what Customer Data Platforms (CDPs) are, why they are valuable, and how to use them to enhance your marketing, sales, and customer service!

We’re proud to announce a strategic partnership with Lexer, a global market-leading Customer Data Platform, as part of our continued focus on customized business solutions.

If you’re in business, you’re no stranger to acronyms. In fact, you’ve probably been in an email chain where someone said something like this: “The SOW for UAT on the MAP needs to be signed in a PDF by EOW.”

Attempting to understand how a visitor uses your website by analyzing your web analytics platform alone could cause you to make inaccurate assumptions. Quantitative metrics like bounce rate, conversion rate, time on page, and page load time can help you begin to understand user experience, but when matched with a heatmap, you can truly see the full picture.

It’s one thing to analyze data, and another thing entirely to visualize the findings.

In the last 3 years, spending on data analytics services has increased 51.36%, with an expected growth of 13.2 billion dollars in 2019. Now more than ever, it’s crucial to ensure you have the necessary experts on your analytics team.

So, you want to dabble in the world of data? Maybe you heard industry buzzwords like “machine learning,” “predictive analytics” and “data mining,” and your interest was piqued. Or perhaps your boss made a company-wide announcement that data is king, and he wants in.

It’s no secret that Google Tag Manager can be a challenge for anyone in digital marketing to grasp. You set up a myriad of tags, triggers and variables, only to be left back at square one with a massive headache.

The problem with most marketing departments is that more often than not, they don’t communicate well with one another. So many times I have run into a setup where one person is responsible for social media, another is responsible for email, yet another is responsible for paid search and so on.

SEO is an ever-changing landscape of content, user experience and technical elements. However, many websites are only practicing SEO in one of these spaces instead of utilizing these tactics as one cohesive strategy.

If you’ve ever done any SEO, then chances are you’ve heard of structured data markup, but what is it really?