Think about some of the more traditional marketing channels. We’re talkin’ billboards, print ads, even your standard digital media buys. One thing they’ve got in common: They’re all talk.
As brands shift dollars from these channels to digital marketing channels, and begin to grow their online presence, there’s a crucial step that needs to take place before any talking begins: Listening.
By way of listening to your customers, and even your customers’ customers, you have an opportunity to craft your marketing message to position yourself as a thought leader in your industry, generate leads and much more.
I bet you’re all ears now!
The answer? Media monitoring.
Find mentions of your company in news outlets. Sift through tweets to identify frequently asked questions relevant to your product category. Discover forums in which customers are comparing your product to your competitors’.
Analyzing all of these mentions and conversations allows you to make data-driven decisions.
There’s opportunity to learn from media monitoring, whether you’re a B2B or B2C company; whether you’re about to redesign your website or are further down the road, looking to drive traffic to your recently launched site or campaign; whether you have a strong social media strategy or are just getting around to creating accounts.
Liquid uses a number of different tools, platforms and methodologies to monitor conversation dating back to 2009. We’re listenin’ in on conversation all over the Internet including:
- 300+ million blogs
- 30+ billion articles from 260,000+ sources
- Product Reviews
We not only sift through days, weeks, and months of conversation, then analyze it for trends, but we also use the data and trends we uncover to make strategic recommendations for moving forward based on our understanding of your needs, your goals, and your audiences.
Are there social media channels you should have a presence on? Frequently asked questions you can be answering with content on your site or through your video content? Websites you should be advertising on? Opportunities to improve your customer service?
We’ll make you aware of all of these opportunities, and even be your partner in bringing them to life.
But it all starts with a pair of ears.