In the wake of a highly successful e-commerce website re-launch and supporting digital marketing efforts, Bills Khakis has officially named Liquid its Agency of Record. Through this announcement, Bills is acknowledging Liquid’s integral role in supporting the business as they plan, execute and scale operations. This official status allows Liquid to more effectively plan and mobilize resources to ensure the continued success of the partnership.
To keep up with the constantly evolving world of e-commerce, Bills Khakis utilizes Liquid as an extension of their digital marketing and information technology teams. Through the use of diverse marketing channels — including Email, Organic Search, Social Media and Video — Liquid has been able to extend the brand reach, acquire new customers and prove ROI along the way.
John Dever III, CMO of Bills Khakis states, “The main thing that sets Liquid apart from others — and I have seen plenty of others — is their ability to understand a brand, and put together a budget and action plan based on the brand’s goals.” Ken Hilbert, Senior Account Executive at Liquid adds, “The Bills Khakis heritage is deep and rich, and it’s important that their digital presence reflects that to customers. We (Liquid) strive to embed that richness across the Bills digital footprint.”
Liquid’s Executive VP Doug Mancini says, “The folks at Bills Khakis believe that a pair of khakis is only as good as how well they fit you. We feel the same about web presence. Our team is passionate about the work we do for Bills, and the freedom they’ve given us to put our expertise to work is what really makes this relationship a perfect fit.”
Bills Khakis can be found at over 500 of the best men’s specialty stores in the country and at www.BillsKhakis.com. All products, including pants, shorts, jeans, shirts, belts and jackets are produced in the U.S.A. Bills Khakis makes its home in downtown Reading, Pennsylvania in a renovated warehouse building that now appears on the National Historic Register.
About Liquid Interactive
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.