ALLENTOWN, Pa., USA - Spurred by the sustained growth in online retail, Liquid Interactive is increasing its focus on enhancing its e-commerce offerings with the mission of becoming the industry’s regional leader.

With e-commerce sales continuing to outpace those of physical retailers — and expected to reach $370 billion by 2017* — Liquid sees it as an opportune time to put e-commerce at the front of the company’s long-term strategy.

To support these efforts, Liquid has partnered with another Lehigh Valley company: INetU, which will host and manage the e-commerce sites in the cloud to ensure compliance with official Payment Card Industry Data Security Standard (PCI DSS).

“Online shopping continues to rise to unprecedented heights,” said Douglas Mancini, Executive Vice President at Liquid. “And as it does, it presents us with a tremendous opportunity to help our clients and prospective clients be more successful while growing this area of our business. It also presents the opportunity to partner with other companies in the Lehigh Valley, like INetU, to drive more e-commerce development in the region.”

“At INetU, we are helping our clients gain a competitive edge around the world,” said David Fowler, Vice President of Marketing at INetU.  “We look forward to leveraging our nearly 20 years of experience hosting and managing e-commerce sites, while partnering with Liquid to help businesses meet their security and PCI compliance requirements.”

Mancini emphasizes that this is not a new area for either Liquid or INetU. Liquid brings more than two decades of experience creating top-notch e-commerce experiences for clients and now, will put an even stronger emphasis on this area of its business.  Liquid packages its competitive, user-driven approach into a solution for its clients as follows:

  • Plan a proper e-commerce site through competitive analyses and strategy definition.
  • Create a successful shopping experience with impeccable design and information architecture.
  • Attract customers using the latest in social media, email, and search engine marketing.
  • Grow their sites through continued improvements to the performance and user experience.

“As we continue to put the right people, processes, partnerships and technology in place, we look forward to making Liquid a major regional player in the e-commerce space. More importantly, we also hope to help other businesses in the region deliver effective online shopping experiences to their customers,” said Mancini.

Liquid is also taking an active role in e-commerce education. It’s hosting a joint February lunch-and-learn session with INetU to help businesses throughout the region better understand their e-commerce opportunities. Interested participants can RSVP on the Liquid website.

For more information, visit

* Capital Markets Update, C&W/NorthMarq Compass Points

About INetU

INetU, the customer-centric cloud company, combines state of the art managed cloud and hosting solutions with the industry’s premier service and support. Industry leading companies have chosen INetU for their reliable, flexible, secure, and compliant hosting services to safely accelerate their business growth while reducing their investment in managing their own IT infrastructure. The company’s global data centers, award winning hosting, technical expertise and unique approach to managed services and support have earned the company the highest customer satisfaction scores in the industry. Visit for more information.

Liquid Interactive

About Liquid Interactive

Liquid Interactive is a premier marketing and technology consulting services firm. We have an unparalleled reputation for cutting edge technology, problem solving, consulting expertise and professional execution. Liquid is the digital authority that has the credentials, fresh ideas, talent, methodologies, leadership and platforms required to add significant and immediate value to every client engagement.