The Interactive Media Awards have announced winners for their second quarter competition. We are thrilled to have received two awards for our work with Mack Trucks, Inc. on the MackTrucks.com homepage redesign and the new Mack Shop.
The MackTrucks.com homepage earned the elusive Best in Class Award in the Manufacturing category, one of only four websites to do so. The homepage achieved perfect scores in the categories of Feature Functionality and Usability, and its overall score of 490 out of 500 possible points solidly secured it the Best in Class status. The individual scores for the homepage were:
- Design: 98
- Content: 100
- Feature Functionality: 100
- Usability: 97
- Standards Compliance & Cross-Browser Compatibility: 95
The recently redesigned Mack Shop website also earned honors in the competition. It received an Outstanding Achievement award in the Consumer Goods category with an overall score of 468. Both websites had to successfully pass through IMA’s comprehensive judging system to earn their awards. IMA adheres to specific guidelines and criteria to maintain a high degree of fairness, accuracy and integrity. Each project is scored on the five criteria outlined above with a score of up to 100 points for each. Overall scores between 460 and 479 receive the Outstanding Achievement award, and websites with a score of 480 or higher receive the Best in Class award.
About the Interactive Media Awards:
The Interactive Media Awards competition accepts nominations from around the world from agencies, marketing departments and individual web designers and graphic artists among others. IMA recognizes the highest standards of excellence in website design and development and honors individuals and organizations for their outstanding achievement. The competition is designed to elevate the standards of excellence on the Internet.
About Liquid Interactive:
Liquid Interactive is a leading digital marketing agency serving important national and global brands. By understanding our clients' strategic goals and value propositions, Liquid delivers interactive solutions that drive business impact and value. Liquid specializes in strategy and insight, user experience (UX) design, creative design, website development, search engine optimization, social media optimization, video production, motion graphics, mobility consulting & development and interactive technologies.
For additional information, contact:
Doug Mancini, Executive Vice President
About Liquid Interactive
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.